Pre- Production Notes

Group Notes:
1. The storyline of What Goes Up Must Come Down is very similar to that of the group's first production entitled One Fine Day. One primary difference, however, is that OFD uses the earthquake as a means to send the message, whereas WGUMCD uses water- related disasters. Noticing a trend, the group then thought that a different video can be made for every disaster, thus forming a series.

2. The series also aims to target different age groups. In One Fine Day, the target audience was kids. What Goes Up Must Come Down, on the other hand, aims to connect with an older audience. This is apparent not only in the actors used for each production, but in the overall mood of the videos as well. OFD used bright and cheery colors, whereas WGUMCD will have an emptier, plainer, and colder aura to it.

Storyboard:
Available on https://www.facebook.com/groups/650747591614389/687895661232915/